Demandbase B2B DSP
The only DSP built for B2B precision
Target the right accounts, reach real buyers, and stop wasting spend. Demandbase puts your ads where they matter — with the control, transparency, and efficiency B2B teams need.
Buying shoes isn’t like buying B2B tech. So why are you advertising like it is?
Consumer DSPs weren’t built for long sales cycles, complex buying committees, or high-stakes deals. You need ad tech designed for how B2B really works, longer journeys, more touchpoints, and precise targeting that actually hits your ICP.
Because you’re not selling sneakers. And your DSP shouldn’t act like you are.
Improve campaign performance
Target better with stronger intent signals
Demandbase processes over a trillion intent signals each month, ensuring that you’re always serving impressions to people who are interested.
Unlock cross-channel activation
Make the most of our account intelligence with cross-channel segmentation and activation on LinkedIn, Meta, Google, and more.
Know who is interested in your product
Our adtech layers IP and cookie-based IDs with digital content consumption so we know who is interested in your product before they ever raise their hand.
Decrease wasted spend
Stop letting your biggest accounts use up your whole budget
Frequency capping and load balancing impressions across accounts –rather than at the individual level– ensures your largest accounts aren’t sucking up all of the budget.
Reach the right people at the right accounts
Demandbase pairs your account-based strategy with people-based targeting so you never spend on someone who isn’t in your target accounts’ buying group.
Prioritize your high-intent accounts
Our AI-powered smart bidder maximizes your budget by prioritizing buyers who are ready to purchase, bidding the most on accounts showing high intent.
Prioritize brand experience
Be confident your ads are displayed on high-quality sites
For us, brand safety is a priority, not an afterthought. You’ll never have to worry about where your ads are placed because we only bid on vetted websites we know your buying group is visiting.
Future-proof your advertising strategy
With our participation in W3C, a dedicated privacy team, and our proven DNA in IP identification, we’re prioritizing consumer privacy and ready for a 3rd-party cookie-less future.
Build engagement with funnel-level personalization
Optimize your advertising strategy for each funnel stage, ensuring every touchpoint and bid is personalized to your target, to turn prospects into customers.
Create consistent, cross-channel B2B targeted ads
Improve brand recall and engagement by activating the same intent-driven account lists used on display, search, and social for targeted CTV campaigns.
Optimize your campaign reporting
Measure real goals, not vanity metrics
See how impressions and clicks contribute to pipeline, deals, and revenue — at the account or individual level. Your choice.
Identify account-level insights
Stop using reporting intended for consumer buying cycles and start leveraging account-level insights that will grow revenue. Our real-time intent signals ensure reporting is less fragmented and account associations don’t break down.
Understand the true effectiveness of your campaigns
Seamlessly integrate with your CRM systems for real-time signals that connect advertising campaign efforts directly to sales outcomes and revenue impact.
Want to see what else makes Demandbase special?
Flexible & transparent
Find out how we adapt to you, not the other way around. So you won’t ever have to hear “Who picked these accounts?”.
Enterprise-grade
Demandbase One™ is elastic enough to stretch with your business, whether you start with one use case or all. Learn how we support the needs of our largest customers.
A true partner in your success
We care about you and support your success better than anyone. See why our customers go on about our service and support… not to mention our low-pressure sales process.
Rave reviews & rankings
Our customers say it best. Read more Demandbase reviews from real people, and see why industry analysts rank Demandbase a leader in the market.
Want to see B2B DSP in action?
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