Join Marne Reed, Sr. Director Technology Partners at Demandbase, and Dara Such, VP of Customer Enablement & Data Strategy at TechTarget, as they explore the power of intent data.

In this session, our experts will cover:

• How to reveal the needs and interests of potential buyers, allowing you to tailor your strategies.
• Discover effective methods to leverage intent data for prioritizing and engaging key accounts through personalized outreach.
• Explore best-in-class examples of top brands that have successfully implemented intent data to elevate their marketing initiatives.