‘Mastering Account-Based’ offers sales and marketing professionals an opportunity to learn from industry leaders in a series of expert-led sessions, where they will share practical insights to keep your B2B go-to-market (GTM) strategies sharp and competitive.

Sessions

• From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth
  Demandbase
• The Role of ABM in Supporting Sales & Marketing Alignment
  Momentum ITSMA
• Driving Revenue with Account-Based Approaches: Best Practices and Success Stories
  Demandbase, G2, Qualified & Workday

Return from the summer break with a fresh perspective and enhanced Account-Based Marketing capabilities.