Demandbase Virtual Events and User Groups
Learn and network with other Demandbase One™ users
Join regional user groups to swap ideas, share success stories, and get inspired by marketers who are driving results with Demandbase.
Connect, learn, and share revenue-driving strategies with fellow Demandbase enthusiasts at our user group events!
Whether you’re a seasoned account-based marketing expert or just beginning your journey, these user groups offer invaluable insights from peers across industries to help you optimize your ABM strategy and drive better results.
Register for one of our upcoming sessions below or catch up on our on-demand sessions.
Upcoming virtual events and user groups
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July 2025 recap: buying groups
Our July user group centered on unlocking the power of buying groups with clear strategies and innovative approaches. Key takeaways included:
- Prioritizing the distinction between active and passive buying group members to enhance engagement strategies.
- Leveraging metrics like “buying group completeness” to improve sales conversions by focusing on collective engagement.
- Starting small with demand-based strategies while refining personas and layering signals for impact.
- Integrating traditional tools with new features to strengthen alignment across teams and processes.
Past virtual events and user groups
Topic
Role
Product
Demandbase Community Virtual User Group On-Demand. Account-based marketers connecting to empower each other in B2B account-based go-to-market.
Demandbase Community Virtual User Group On-Demand. Account-based marketers connecting to empower each other in B2B account-based go-to-market.
Demandbase Community Virtual User Group On-Demand. Account-based marketers connecting to empower each other in B2B account-based go-to-market.
ON DEMAND April 19, 2023 – Community AMA: Account-based Marketing Sales Enablement and User Adoption
Demandbase Community Virtual User Group On-Demand. Account-based marketers connecting to empower each other in B2B account-based go-to-market.
Demandbase Community Virtual User Group On-Demand. Account-based marketers connecting to empower each other in B2B account-based go-to-market.
Demandbase Community Virtual User Group On-Demand. Account-based marketers connecting to empower each other in B2B account-based go-to-market.
Featuring: Dylan Freier, Sr. Manager, ABM at Matillion and Caroline Newby, ABM Expert April 19th at 9am PT/12pm ET During this event, Demandbase Champion, Dylan Freier of Matillion and Caroline Newby, ABM expert, will dive into their tried and true methodology and welcome your questions in order to understand your use case and provide tips…
Featuring: Mandy Hanson, Director of Global ABM, Lacework May 3rd at 9am PT/12pm ET Mandy Hanson, Demandbase Champion and Director of Global Account Based Marketing at Lacework, leverages Demandbase One Intent to its fullest at Lacework. She leverages intent across prospect, customer and competitor campaigns and is looking forward to sharing her tips on…
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