Demandbase Customer Awards
ABM Vanguard Awards
Celebrating the most innovative strategies and outstanding achievements in Account-Based Marketing. These prestigious awards honor the visionaries and trailblazers who elevate ABM to new heights using Demandbase solutions.
Winners to be revealed on October 7th at NYC GO.
Important dates
- August 22: Winners notified
- October 7: Winners revealed at NYC GO
Winners receive
- Up to 2 free passes to Demandbase GO in NYC, with fully paid 2-night hotel accommodations for 2 team members.
- Trophy and digital badge for LinkedIn and company use, plus on-stage recognition during a high-profile GO session.
- Featured highlights in the Demandbase blog, social media, and newsletter, with the option to collaborate on a case study or speak at future events.
Award categories
ABM Trailblazer Award
Recognizing teams that have pioneered innovative ABM strategies, pushing the boundaries of what’s possible with Demandbase.
Revenue Revolution Award
For the team that achieved the highest measurable revenue impact through their ABM program.
Data Dynamo Award
Honoring the customer who has effectively utilized data and insights to drive targeting, personalization, and strategic decision-making.
One-Team Wonder Award
Celebrating cross-functional collaboration between marketing, sales, and other teams to execute a unified ABM strategy.
Customer Experience Champion
Awarded to customers who have crafted personalized and compelling customer journeys using Demandbase solutions.
Rising Star Award
For newer customers (within the past 12 months) who have made a significant impact by ramping up their ABM strategy quickly and effectively with Demandbase.
Nomination guidelines
To ensure fairness and high standards, here are the rules for submitting nominations:
- Active Demandbase customers only: Nominations must reflect work done using Demandbase solutions.
- Limit of two categories per nominee: You may submit nominations for up to two categories.
- Measurable impact: Include key metrics, KPIs, or business results.
- Consent for marketing use: By submitting, you agree to allow Demandbase to feature your story in marketing materials (with final approval).
Judging criteria
A panel of ABM experts and industry leaders will evaluate nominations based on:
- Innovation: How original, groundbreaking, or creative was the strategy?
- Impact and ROI: How measurable were the results?
- Alignment to best practices: How effectively were ABM principles applied?
- Use of Demandbase tools: How well were Demandbase solutions leveraged?
- Scalability and collaboration: How well was the strategy executed across teams or scaled for broader use?
Frequently asked questions
Who can submit a nomination?
Only active Demandbase customers are eligible to submit nominations or be nominated.
Can I nominate my own team or company?
Yes! Self-nominations are encouraged.
How many categories can I submit for?
Each nominee can submit entries for up to two award categories.
What happens if I win?
Winners will receive free passes to Demandbase GO, hotel accommodations, an award trophy, public recognition, and more.
When will the winners be announced?
Winners will be notified by August 22nd and publicly announced at Demandbase GO in NYC.
Can I edit my submission after sending it?
Submissions can be edited up until the August 15th deadline. Please contact awards@demandbase.com if you wish to edit your entry before the deadline. After the deadline, submissions cannot be edited.
Is there a fee to enter?
Submitting your nomination is completely free!
Stay tuned for the big reveal
Winners will be revealed live onstage at NYC GO on October 7th—don’t miss this unforgettable celebration of innovation and achievement.
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