ABM is evolving fast, and artificial intelligence is at the center of its transformation. This keynote unveils brand-new research from ForgeX on how AI is shaping Account-Based Marketing success—helping B2B companies identify in-market accounts faster, personalise engagement at scale, and optimise conversions with precision.

Understand how AI-driven insights enhance targeting, reduce wasted spend, and empower marketers to build stronger, data-driven connections with high-value accounts. We also examine real-world examples of AI in action and provide practical takeaways to future-proof your ABM strategy.

Whether you’re driving ABM programs, incorporating AI into your go-to-market approach, or equipping your teams for the future, this session offers the strategic guidance, forward-looking perspective, and actionable insights to keep you ahead of the curve.